Did you know that nearly 1 in 5 job seekers uses their mobile device when searching for new employment? How can you use mobile recruiting to attract job seekers and potentially find your next top hire?
Here are 5 ways you can boost your recruiting efforts through mobile technology:
1. Social Media
You have some sort of social strategy in place, right? Whether it’s Facebook, Twitter, LinkedIn or Foursquare, these offer a plethora of opportunities to tap the mobile market. You can harness Foursquare to promote a job fair you will be attending. You can use your Twitter account to push out job openings and use targeted hashtags such as: job, hiring, career, and interview.
2. QR Codes
Recruiters are beginning to incorporate QR codes into their mobile recruiting strategies. When you post an ad promoting your job opening, you can invite job candidates to scan the code for more detailed information about the opening. You can hand out QR Codes at job fairs to speed up the application process. If you’re tracking its usage, you’ll have a good idea as to how many people stopped by your booth.
3. Mobile Career Page
Studies show that by 2015, Internet browsing via mobile devices will surpass that of traditional desktop browsing. So, having a website that is optimized for mobile has never been more important—and that needs to include your career page. If job candidates can’t access your careers page via a mobile phone, then you’re potentially cutting out nearly 20% of job candidates.
4. Mobile App
Much like a mobile career page, having a mobile app for your business is a great way to push out job openings, as well as any company updates to your fans. In fact, nearly 24% of the U.S adult population actively uses mobile apps. Everybody has heard the phrase “go where your customers are going,” and mobile apps are no exception.
5. Mobile Video
Are you pushing out video content on YouTube? You should be! Why? 13% of all daily views on YouTube come by way of mobile devices. Creating a “day in the life” or “behind the scenes” video of your business and its culture is a great way to attract new talent. Just make sure it’s optimized for mobile usage.