According to Smart Insights, mobile digital media time in the US is now significantly higher (51%) than desktop time (42%). and 80% of internet users own a smart phone. The fact is, your company’s growth depends on smart mobile marketing. Because Springborn cares about your business growth, we thought we’d share some mobile marketing tips.
Create a mobile-friendly website – does yours “fit’ the mobile market? Your clients/customers are looking for fast, easy-to-read content, so:
Scale back on your homepage content
Make use of coding and cascading style sheet structure.
Take the extra time to arrange the viewed content in a single column layout.
Simplify navigation tools and use vertical style rather than horizontal
Limit your graphics – they slow down the process
Use large buttons with sufficient surrounding space
Limit your choices to no more than six.
Include click to call function
Be a SMS Pro. On one hand, it’s a fast way to reach multiple customers. On the other hand, it’s an efficient and effective way to notify your client/customers of appointments, service dates, and other client-specific information. But, please follow the rules.
Never send messages without prior client consent
Include unsubscribe option with messages
Inform client of possible texting charges – dependent upon their personal plan
Don’t overdose – one or two messages/month
Let the client choose message reception time
Keep offers given via SMS exclusive for SMS clients
Create customer-pleasing apps, which can be downloaded onto tablets and mobile devices from Google or Apple apps stores. This provides your clients a direct single-tap link to specific information and also simplifies detailed tasks. Best of all, it offers you more platform and customer information control than your regular web page allows. Tips for success include:
Make them user-friendly
Use only high-quality images and screen shots
Always include a call-to-action and link to website
Advertise your app via all social media channels
Update your apps on a regular basis, checking for bugs
Don’t forget mobile-friendly email marketing. In other words, ensure that your message will correctly display on mobile devices.
Keep it simple: short subject, one column design, and no more than one image
Use a 13 or 14-pixel font and make it no more than 600 pixels wide
Focus on your call to action and have at least a 40-pixel square for clicking
Springborn Staffing wants you to succeed. We listen to your needs and work hard to supply your Bangor or Portland, Maine company with best-fit employees at every level. Contact us today and discover how we can help your mobile-friendly business grow.