A successful business is known for more than the services they offer or the products they sell – they are also known for who they are, what they do, and why they do it.
What exactly is branding? It’s your logo, of course, but – oh so much more. From the way you answer your phone and the service offered when someone walks through the door, to the way you treat your employees and the culture they work in, to your presence on social media – it’s all part of your brand. It’s your mission statement and the choices you make to uphold your mission statement (or in some cases, your failure to stand behind it).
“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs
More than ever before, toady’s customers care about your brand – the core values that propel your goals.
Likewise, today’s candidates want to identify with the heart of your company. The strength of your brand directly correlates with the level of your success in winning the war for talent.
Creating your Brand –
• Establish who you are. Involve your leadership in the process. Share your thoughts, ideals, goals for the company. What is your story? Why do you do what you do? Gather the whole, summarize it, reduce it to a clear-cut mission statement that incorporates who you are, what you do, who do you serve, and why. What makes you the best?
• Communicate: Tell your employees. Be clear in your words. Be clearer in your actions. Establish your expectations concerning how employees act and speak, and how they treat both coworkers and customers. It’s crucial that everyone – from the newest entry-level employee to the C-suite, understand and uphold the company philosophy.
Connecting
• Know your target audience. Who is your “customer”? Who needs your products and/or services? Which social media do they frequent? Keep your attention, efforts, focus, resources—everything—centered around your core audience.
• Be authentic. Over-deliver on your promises. Your product/service may be the same as the next company – so, make your delivery unique – find a way to stand out.
• Engage with your audience. Whether your audience wants contests and fun stuff or consistent white paper content, deliver it – on the media link they use.
• Be consistent – across the board. Your audience not only wants to know who you are, but they also want you to deliver accordingly – every time.
• Pay attention to the market – to the arena where your audience plays and make the necessary adjustments – not your story, of course, but rather your delivery.
The fact is, whether you are doing anything or not – you have a brand. Take time to ensure your brand is the one you want to be known for – by employees and customers alike.
Your employees are an important part of your brand success. As Maine’s leading direct-hire and temporary staffing agency, Springborn Staffing connects companies with the talent they need. At Springborn, you’ll find a level of hands-on consulting not found at typical temporary staffing agencies or temp-to-hire staffing agencies. Each of our recruiters is required to hold current certifications and our services are 100% guaranteed. Contact us today.
