Are you a Mobile-Friendly Company?

According to Smart Insights, mobile digital media time in the US is now significantly higher (51%) than desktop time (42%). and 80% of internet users own a smart phone. The fact is, your company’s growth depends on smart mobile marketing. Because Springborn cares about your business growth, we thought we’d share some mobile marketing tips.

Create a mobile-friendly website – does yours “fit’ the mobile market? Your clients/customers are looking for fast, easy-to-read content, so:
 Scale back on your homepage content
 Make use of coding and cascading style sheet structure.
 Take the extra time to arrange the viewed content in a single column layout.
 Simplify navigation tools and use vertical style rather than horizontal
 Limit your graphics – they slow down the process
 Use large buttons with sufficient surrounding space
 Limit your choices to no more than six.
 Include click to call function

Be a SMS Pro. On one hand, it’s a fast way to reach multiple customers. On the other hand, it’s an efficient and effective way to notify your client/customers of appointments, service dates, and other client-specific information. But, please follow the rules.
 Never send messages without prior client consent
 Include unsubscribe option with messages
 Inform client of possible texting charges – dependent upon their personal plan
 Don’t overdose – one or two messages/month
 Let the client choose message reception time
 Keep offers given via SMS exclusive for SMS clients

Create customer-pleasing apps, which can be downloaded onto tablets and mobile devices from Google or Apple apps stores. This provides your clients a direct single-tap link to specific information and also simplifies detailed tasks. Best of all, it offers you more platform and customer information control than your regular web page allows. Tips for success include:
 Make them user-friendly
 Use only high-quality images and screen shots
 Always include a call-to-action and link to website
 Advertise your app via all social media channels
 Update your apps on a regular basis, checking for bugs

Don’t forget mobile-friendly email marketing. In other words, ensure that your message will correctly display on mobile devices.
 Keep it simple: short subject, one column design, and no more than one image
 Use a 13 or 14-pixel font and make it no more than 600 pixels wide
 Focus on your call to action and have at least a 40-pixel square for clicking

Springborn Staffing wants you to succeed. We listen to your needs and work hard to supply your Bangor or Portland, Maine company with best-fit employees at every level. Contact us today and discover how we can help your mobile-friendly business grow.

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